Trends

Email: Still The Digital Glue of Online Marketing

Greg Cangialosi, CEO of MissionTix is a big fan of email marketing, and have been for a long time. Having run an ESP ...

Greg Cangialosi, CEO of MissionTix is a big fan of email marketing, and have been for a long time. Having run an ESP (Email Service Provider) for 10 years, I've had the opportunity to see the power of ROI that the email channel can deliver for marketers across many different industries. Albeit email is a nascent channel for marketing, it still, in 2014, is one of the most powerful mediums out there. It truly is the digital glue and the workhorse of online marketing. Learn more about how to optimize your email marketing campaigns here.

Email: Still The Digital Glue of Online Marketing, February 4, 2014, Mission Media, by Greg Cangialosi

 

Design Thinking: A Praxis For Creating User-Centered Experiences

Design thinking should become part of the toolkit of all Jewish organizations, especially in a climate of profound ch...

Design thinking should become part of the toolkit of all Jewish organizations, especially in a climate of profound change, but it is particularly important for Jewish professionals charged with engagement work to master this skill. It will serve as a kind of course-corrector, keeping professionals accountable to and in touch with the needs of those they seek to serve. Continue reading here.
 
Design Thinking, February 23, 2014, eJP, by Rachel Cort

 

Fundraising Tip: Ditch the Pitch Habit #3 - Create a Series of "Yeses"

We all love it when a donor says "yes" and agrees to a gift. But this "big yes" is rarely the onl...

We all love it when a donor says "yes" and agrees to a gift. But this "big yes" is rarely the only yes you hear. Securing a gift is actually a series of "yeses." If you deliver pre-written pitches and presentations to donors you won't have much success. Fundraising effectiveness requires you to ditch the pitch and engage donors in improvised persuasive conversations. Read on here.

Fundraising Tip: Ditch the Pitch Habit #3 - Create a Series of "Yeses," February 3, 2014, eJP, by Steve Yastrow