Nonprofits have known for some time that an integrated multi-channel approach to constituent engagement is key to being successful; however there's been limited understanding of optimizing integrated marketing or its impact. Convio, along with CAREUSA, recently completed Insights into Integrated Marketing Constituent Behavior to further the thinking and dialog around integrated marketing.
With the study's findings, nonprofits can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally. Integration on both fronts is imperative.
The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA - particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Further it explores the quantification surrounding the relative financial value of different engagement approaches e.g. dual channel vs. single channel communications.
The central finding from the study is that dual channel donors give the most. On average, dual channel donors give $123.29 annually; this is 46 percent more value to a nonprofit than direct mail only donors.
Read the entire article to learn more about donors who give through multiple channels.
Donors Who Give Through Multiple Channels Give the Most, April 20, 2012, Beth's Blog, by Dennis McCarthy
With the study's findings, nonprofits can now more confidently say that nonprofits need to adapt to in the way they both engage externally with their supporters as well as organize their efforts internally. Integration on both fronts is imperative.
The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA - particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). Further it explores the quantification surrounding the relative financial value of different engagement approaches e.g. dual channel vs. single channel communications.
The central finding from the study is that dual channel donors give the most. On average, dual channel donors give $123.29 annually; this is 46 percent more value to a nonprofit than direct mail only donors.
Read the entire article to learn more about donors who give through multiple channels.
Donors Who Give Through Multiple Channels Give the Most, April 20, 2012, Beth's Blog, by Dennis McCarthy
A little over a year ago Nell Edgington, President of Social Velocity started introducing tools on the Social Velocity website to help nonprofits, who might not be able to afford consulting services, grow their programs, create a financing strategy, revamp their board. Edgington is blown away by how popular these tools have become.
Edgington started Social Velocity almost four years ago because she saw a real hole in the nonprofit sector. Small and medium nonprofits working on social change lacked access to expertise and resources to strengthen and grow their solutions. The Teach for Americas of the world were building impressive organizations and replicating their solution far and wide. But they were doing so with the help of deep networks of experts and money. They were the lucky ones.
But there are equally impressive solutions housed in much smaller, less resourced nonprofit organizations that aren't really seeing the light of day. Because these organizations don't know how to put a growth plan together, figure out how to finance the impact they want to have, or create a compelling ask for money to build, their solutions are not reaching as far as they could.
Social Velocity exists to help those small and medium-size nonprofits who want to be entrepreneurial, grow their programs, get their board engaged and invested, raise money to build their organization, break out of the starvation cycle.
And there are some nonprofits that are so small or so new that they aren't ready yet for a customized solution. So Social Velocity's tools are there to help them start creating momentum on their own.
Read more about the tools Social Velocity has to offer nonprofits of all sizes.
Tools to Build a Stronger Nonprofit Sector, April 27, 2012, Social Velocity, by Nell Edgington
Edgington started Social Velocity almost four years ago because she saw a real hole in the nonprofit sector. Small and medium nonprofits working on social change lacked access to expertise and resources to strengthen and grow their solutions. The Teach for Americas of the world were building impressive organizations and replicating their solution far and wide. But they were doing so with the help of deep networks of experts and money. They were the lucky ones.
But there are equally impressive solutions housed in much smaller, less resourced nonprofit organizations that aren't really seeing the light of day. Because these organizations don't know how to put a growth plan together, figure out how to finance the impact they want to have, or create a compelling ask for money to build, their solutions are not reaching as far as they could.
Social Velocity exists to help those small and medium-size nonprofits who want to be entrepreneurial, grow their programs, get their board engaged and invested, raise money to build their organization, break out of the starvation cycle.
And there are some nonprofits that are so small or so new that they aren't ready yet for a customized solution. So Social Velocity's tools are there to help them start creating momentum on their own.
Read more about the tools Social Velocity has to offer nonprofits of all sizes.
Tools to Build a Stronger Nonprofit Sector, April 27, 2012, Social Velocity, by Nell Edgington
You're on social media-maybe Facebook, Twitter or your organization's blog-and you're having some success, but you know there's room for improvement. Before you start strategizing big plans for what you might do with the tools, take a little time to consider what you're already doing with it, and whether you're making common mistakes that are needlessly hindering your progress. Here are 10 such mistakes you can turn around with a little effort for quick, improved results.
1. Not telling people you're on social media.
2. Not integrating social media with your communications mix.
3. Not integrating social media with your website to get people to take action.
4. You're not thinking about the channel you're using.
5. Posting inconsistently.
6. It's all about you-and you're not very interesting.
7. Making it "antisocial" media.
8. Posts are disconnected from your mission.
9. Not respecting people's privacy.
10. Continuing to do things that aren't working.
Rules are meant to be broken. Social media has rules, both formal and informal, and following them can help you make the most of these sites and all they have to offer your organization. Remember, though, that it's okay to break rules from time to time-as long as you have a compelling reason to do so. Use common sense. Think about the practices that annoy you when other people or organizations do them, and think about those that you like. Find a way to make the ones that resonate work for you. You're bound to make a few missteps-everyone does-but with a little consideration and thought, you can learn from them and improve your organization's message.
Read the remainder of the article to learn more about the 10 mistakes you can turn around with little effort for quick, improved results.
10 Things You're Doing Wrong With Social Media, April 2012, Idealware, by Chris Bernard
1. Not telling people you're on social media.
2. Not integrating social media with your communications mix.
3. Not integrating social media with your website to get people to take action.
4. You're not thinking about the channel you're using.
5. Posting inconsistently.
6. It's all about you-and you're not very interesting.
7. Making it "antisocial" media.
8. Posts are disconnected from your mission.
9. Not respecting people's privacy.
10. Continuing to do things that aren't working.
Rules are meant to be broken. Social media has rules, both formal and informal, and following them can help you make the most of these sites and all they have to offer your organization. Remember, though, that it's okay to break rules from time to time-as long as you have a compelling reason to do so. Use common sense. Think about the practices that annoy you when other people or organizations do them, and think about those that you like. Find a way to make the ones that resonate work for you. You're bound to make a few missteps-everyone does-but with a little consideration and thought, you can learn from them and improve your organization's message.
Read the remainder of the article to learn more about the 10 mistakes you can turn around with little effort for quick, improved results.
10 Things You're Doing Wrong With Social Media, April 2012, Idealware, by Chris Bernard
